Awake – The industry disruptor
Awake was founded in early 2017 by three industry professionals determined to take the segment of electric PWC’s – personal water crafts – to a previously unattainable level. Their scope was fixed on power, design, quality, performance, and overall user experience.
Philip Werner, Awake's CEO, is a well-known profile in the electric watercraft industry and regarded by many to be one of the founders of the industry. "We’ve seen a stagnation in development and ingenuity," Philip explains. "We wanted to show what this cutting-edge industry is really about, and the best way to do that is to push the boundaries. That is how Awake was born."
Awake's signature creation – the RÄVIK – is an electric surfboard that embodies exhilaration, excitement and satisfaction, regardless of the rider’s previous experience. "With a top speed of 30 knots and four different power settings easily controlled via Awake's mobile application, the extreme sports athlete as well as the 8-year-old adventuress is guaranteed a proper dose of excitement and joy!" says Mikael Kajbring, the company's CPO.
The development team at Awake is focused on performance, design, and usability. The hydrodynamic properties of the hull ensure complete control and ease-of-use when riding the RÄVIK flat on the stomach, on the knees or standing up. "With the ability to enjoy the RÄVIK in different riding positions, we have created an electric surfboard that is suitable for racers and adrenaline hunters as well as for family and friends without previous experience." Daniel Aronsson, COO says.